This concludes the coverage of the models and some of the new products at the CES 2015. More product coverage continues at our Wheels section (here). Definitely check it out in the future too!
Fitness is the new black in the innovation arena. Last year, they were tugged across various show spots in the convention center. Now they have their own (huge) floor space at the second main convention center, Sands Expo. The vast arrays of vendors and energized attendees packed the show floor, creating micro-local traffic jams.
Pumped by the wearable wave, wellness-awareness movements, and simply the new fusion of various technologies, fitness segment of the industry has flourished to be a mega + mega business. T'his is very well demonstrated at the iFit booth.
Leading the fitness exhibit main event is the iFit company. They had a raised platform showcasing their fitness technologies all integrated together, by various fitness actresses and actors. They demo'd a concept of fitness as a full lifestyle cycle, not just treadmills or cycling machines. As it is illustrated here...
It's been a very long time since the last time we saw Harmony Swank. Each time we see Harmony, it's always so fun and so exciting. Her natural upbeat personality totally shows her passion toward what she does. Case in point, at the CES 2015, she was promoting the company, 3D Sound's directional surround sound headphone. Not only she can explain the products that she is demo'ing at the booth, she went several steps above. She can place you in a situation that you could understand the use and benefits of the product. This is quite amazing, that even some of the product managers, or booth staffs, or salespeople cannot do. She made you feel the product, and the imagine yourself using it. And on top of that, she is such a genuine person with enthusiasm, that you can feel the passion of hers for the product, and naturally you want to root for the team. It's super infectious and it's super appreciated. We totally love her brain, her beauty and her bright personality! Totally awesome!
This year's CES is full of excitements both on the technology innovations as well as the glamour side of the show too. At the Nvidia booth, tons of people gathered around their latest debut of new technologies. Especially at the corner of the booth, there was a constant crowd swirling around a car that is shiny and bright.
At a closer inspection, it's Renovo Coupe, the world famous get-up speedy car, which has many to show for, including the special chrome exterior, as well as flipped up hood for inner inspections. But most of all, they partnered with NVidia for their dashboard console system. As shown in the picture, they have a unique design that has its own style and flavor. The cool and minimalistic approach made the streamline style even more appealing. No wonder there are so many people admiring the marvels of the design and the beauty and the muscles inside it!
At CES, there are always vendors that do the creative promotions, especially this is CES, the show that defines innovation and promotion. In past years, we've seen the Fantasy Las Vegas Show dancers created huge sensation in the art of promotion. They totally brought in mega exposure and attractions.
However, this year CES 2015, it is somewhat more demure but with a different twist. We witnessed the costume fashion show of ancient China dynasties at ChangHong TV space, and Haier's modern interpretation of fashion runway show, plus the Empire phone case's Halloween-friendly super heroine costumes promotional models.
Also, design in general is becoming more and more important to the technology. Without sound aesthetics, and visual stimulation and guidance, any technology could feel like 1980's green screen ascii text prompt... functional but intimidating.
Therefore, for the companies that drive out of the the easy and comfort driveway and go extra miles to bring the design elements to the show, we all applaud their efforts and want to give them thumbs up after thumbs up! They not only refuse to just hire a model and dress her / him in the business suite, the went out and created their own statements that are louder and more memorable. It's marketing at its better way!
At the CES 2015, the presence of promotional models is noticeably smaller compared to the past few years. However, that's not case for the Diamond Audio / Cerwin-Vega team. They have many, like as many as 7 models standing by their booth and ready for all attendees to snap pictures of these lovely ladies together with their audio systems and loudspeakers on display. With most certainty, they are the most prominent promotional models in a booth compared to all others in the show. We applaud their great efforts to generate the buzz at the show! Well done!
Here you can see the great personalities and appearances of these cool models!
Super Awesome Models Rocked at #Fugoo Airstream at CES 2015 @ericanagashima @nikkialexis @skye_mcdonald
The design team at the Fugoo has done a great job. The tough, waterproof, sandproof, snowproof wireless speaker company has set up an impressive booth at the 2015 CES. Even before you see what's going on, you would first see a forever beautiful Airstream trailer parked at the booth. Then when you walk around, suddenly, you are on an outdoor camping ground, with four gorgeous girls dancing, laughing and joking with you. Now that's an outdoor party for sure! Fugoo has created a successful and succintly recreated an wilderness immersion.