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| W&HM Cover Model Olivia Korte in a beautiful blue dress for Eagle Abrasives at SEMA 2015 |
Big Day 2 Highlights From The Awesome SEMA Show 2015!!
* (Click photos to view in their high resolution size) *
Las Vegas, NV / Py Pai
We made a small mistake saying that we have covered 60-70% of the models at the show already. After the day 2 survey, that was totally wrong! We have discovered more awesome models that we have not covered before and we are very happy to make this correction!
There are so many awesome talents and models that we have not seen for a long time! This is a wonderful big reunion occasion in an abstract sense.
Here we also borrow the space to have a small reflection of our view on show marketing, as we have seen many companies are doing the similar or repeating the same during the show. We would also like to share our POV and hopefully add more creative juice in the next year's show. (In the future, we may publish a most effective way to have a promotional model for your booth presence.)
There are so many awesome talents and models that we have not seen for a long time! This is a wonderful big reunion occasion in an abstract sense.
Here we also borrow the space to have a small reflection of our view on show marketing, as we have seen many companies are doing the similar or repeating the same during the show. We would also like to share our POV and hopefully add more creative juice in the next year's show. (In the future, we may publish a most effective way to have a promotional model for your booth presence.)
SHOW MARKETING TACTICS
and then there are the necessary evils of free giveaways, or drawings and sweepstakes, and then definitely promotional personalities, including promotional models and celebrities as well as show cars. We probably have seen them all, and concluded that there is no easy way to formulate your marketing. It's really on the experience, and market pulse. What worked last year may not repeat its success this year, and being at the corner does not mean you are out of sight.
PRE-SHOW ENGAGEMENT AND A SHINING EXAMPLE
In this connected age, marketing has been extended to beyond the physical presence of information and attractions. Pre-show engagement has become just as important as post-show follow throughs. How to make the early engagement attractive and sticky would be a golden key to the in-show success.One example that SEMA team has done that is super effective is the SEMA app that they created. This app has been used for show and conference planning, and referencing, guiding as well as scheduling and note-taking. We've seen many people use that app at the show to find their ways, to find their meetings, and to find their next hour's activities. It's becoming easy to use and in-dispensable. Now that's what we call sticky.
EASE OF USE AND STICKINESS
How a company being large or small, can create such stickiness to their engagement, we could only say that ease of use and go-to-one-stop info center would be a great place to start. For the SEMA show, if you cannot compete with the SEMA app, then make it easy for people to get to you through the app, or create information breadcrumbs that people want to make your spot a must stop. A pre-show engagement is just as important as showing up with your gears, cars, and models in these days.OUR COVER MODELS AT SEMA (DAY 2 COVERAGE)
OLIVIA KORTE FOR EAGLE ABRASIVES (TOP)
On the second day of coverage, we are really happy to see our awesome cover model, Olivia Korte. Olivia is always one the very best models that we have covered. No matter what you do or where you point your camera, she is always so bright and upbeat and photogenic! We are so happy to see her again before at the show. Also look out for a new feature of Olivia in the future print copy of the magazine too!!
CONSTANCE NUNES FOR TOYO TIRES
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| W&HM Cover Model Constance Nunes for Toyo Tires at SEMA 201 |
It's awesome to see Constance Nunes again!! We have not seen this stunning cover model for ages, due to schedule conflicts with her Toyo Tire traveling. This time we had a wonderful time to do a nano shoot while she was handling the Toyo Tire's cool VR devices. It's so great to see her in action again! We sure hope that she will be doing more promotional works in all car shows, as she really brought her artistry to the trade and elevate shows' qualities.
ARLEY ELIZABETH AND NICOLE MARIE RECKERS FOR ACHILLES
The second day's weather had a dessert shower. It created a cold and damp outdoor environment where Achilles space is at. However, that did not deter the awesome cover models Arley Elizabeth, Nicole Marie Reckers as well as the awesome model Chanel Urban to show up and give everybody their sunny smiles. They are the super trooper!
Holley Performance Products Model
Konig Wheels Model - Brielle
* To see more coverage and features of the model, click on the labels below in the gray box. * Dear model, if you like to provide updates, or request changes, please let us know by emailing to info@wheelsandheelsmag.com.
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