2015 HIN / Hot Import Nights San Diego / Del Mar, A Wonderful and Relaxing Car and Model Lifestyle ShowDel Mar, CA / Py Pai
HIN or Hot Import Nights is an establishment. It started way before this magazine debuted, and continues its various reincarnations through out the years. In year's so-Cal opener show in Del Mar, CA, HIN has brought us a relaxing and exciting, and tons of fun event! We saw a great number of cool cars and new models at the show. It's a fun time with a fine weather and happy atmosphere with lots of happenings. We say, good job, well done, HIN! We totally look forward to the LA / San Pedro event later this year!
Even way before the show started the marvelous corporate client relationships Molly has generated a huge buzz with media, and on site flyer distribution as well as social media channels. We high commend this wonderful and organized marketing genius for a great campaign for the event!
Coming down to San Diego from LA is usually easy breezy, literally. But not Saturday, and a great weather, in the afternoon, and it spells traffic. The trip was planned about 1 + 3/4 hours, that easily turned into 3 hours stop and rush and stop and crawl. However that did not deter the passion of our journalistic enthusiasm. Things got better and better after we exited the freeway. The local surface drive was short and the convention parking was plenty. What a nice and good turn to start the event!
Once we checked in and got into the venue, we could finally feel the great outdoor air conditioning and scenery around us. It was a San Diego cool, so-Cal clear sky, and festive booming party sounds kind of surroundings. That is just perfect for a relaxing car show event!!
Mike, the Founder and King of HIN, told us that besides the outdoor car + vendor area, there are two convention center halls, plus a big tent to check out. This pretty much provided a great mixture of the outdoors and indoors as well as varieties of platforms for cars to show. Very cool!
Then in the half way to the stage, everyone would naturally stopped at the model lounge, which was continuously filled up with more models. We saw a lot of, actually the majority of the import models new. Obviously for many models this was a new experience for them, as well as we to them. That was an interesting interplay dynamics that did not happen very much usually. We say kudos to new experience!
At the stage, various activities were played out, including DJ with sound booms that could shake bottles parked on top of the speakers in the front. Miss HIN contest was conducted and varying times of gogo dancing energized the crowd. Its' for sure one of the loudest stage set up that we encountered!
There were more vendors in the convention halls, and one of the most notable one is JDM Sport / Cerwin Vega / Diamond at the other hall. The genius of the team has amassed a huge line up of models to get the brand the words and pictures out. It was done super successfully and we have very high respect to the innovative marketing that they put out and the great results they generated!
Overall, this is a great event. The lifestyle approach gave us a good feeling like the garage scene in Fast and Furious, Tokyo Drift. The cars are cool, the models are new, and the fun seemed never stopped. Again, we give our great praise to the HIN organization and all the people that made this happened! Great job! And again, we look forward to the LA / San Pedro in the second half of the year!!
Definitely check out the full article for a lot more high resolution photos!! They are simply awesome!!
1. Vendor Actions
Vendors are an important piece to make an event happen. Here we say cheers to some of the awesome vendors who brought in their own models!!
Elizabeth Michelle for Valvoline
JDM Sport / Cerwin Vega / Diamond
Sierra Macias for VM Audio
2. Model Lounge Actions
3. On-Stage and Around Stage Actions
4. Car Show
The cars in the HIN show San Diego, have a flair of ... San Diego-ism. It's more relaxing, non-cut-throat-competition, more life-is-beautiful-man type of approach. You would see some cool cars, just because they are cool in stock, as well as highly customized cars that car lovers just love their cars.
On the other side of the presence, you would find a lot of vaping vendors at the outside venue. Judging the presence of the vaping companies vs wheels companies, it seems that the car show new darling is moving to this smoking hot new trend.
Inside the Convention Center Halls
There were many car clubs at the show, including Team Hybrid, Scion Image, Team Emperor, SWIFT, Nokturnal, as well as other really cool club cars and individual cars.
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