iFit Full Fitness Lifestyle Concept and More Innovations at CES 2015

 Wheels and Heels Magazine / Las Vegas, NV / by W&HM Staff
This concludes the coverage of the models and some of the new products at the CES 2015.  More product coverage continues at our Wheels section (here).  Definitely check it out in the future too!

Fitness is the new black in the innovation arena.  Last year, they were tugged across various show spots in the convention center.  Now they have their own (huge) floor space at the second main convention center, Sands Expo.  The vast arrays of vendors and energized attendees packed the show floor, creating micro-local traffic jams.

Pumped by the wearable wave, wellness-awareness movements, and simply the new fusion of various technologies, fitness segment of the industry has flourished to be a mega + mega business.  T'his is very well demonstrated at the iFit booth.

Leading the fitness exhibit main event is the iFit company. They had a raised platform showcasing their fitness technologies all integrated together, by various fitness actresses and actors.  They demo'd a concept of fitness as a full lifestyle cycle, not just treadmills or cycling machines.  As it is illustrated here...

iFit

From the threadmill, you get your work out with your wearables.

As well as the weight lifting training exercises.

Then they have nutrition equipment and cooking technologies that help you moderate the nutrition consumption.
After a good meal, one gets to work on a treadmill, instead of sitting on a chair for a long time, which reported is really bad for your health.  The work table top is movable, that can convert into a sit down desk in case you need to have a meeting with someone.  (Although Steve Jobs loves walking while talking business...)

More muscle training programs.

Then they have embedded smart technology in the sneakers that can help you tally up your 10K steps requirements each day...


After all these works and workouts, it's time to hit the sack.  The intelligent bed can download your fitness data and automatically adjust the best position of the bed frame to help relieving your aches and pains and make your sleep more efficiently.  On top of it, they have an alarm clock that can wake you up gently in a more healthy way, although we were not sure exactly how...

But overall, we were super impressed by their concepts, execution, and demonstration.  Great job!!


  Smart Fitness Trend

Fitness industry is getting smarter.  There are so many different ways to slice and dice the concept which generated a spring rain bamboo shoots of products and services.  We are happy to see this trend is tipping up and look forward to even more integration, innovations and intelligence!

One note to the general attendees to the fitness section of the CES, rumors have it that some of the models that work on these equipment may walk up to 35 miles a day demo'ing the products.  That's insanely excruciating workout!  So if you see these models on the treadmill, tip your hat, if you have one, or pay your highest respect to them.  They totally earned it multiple times no matter how much they get paid!





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